Owner: Laura Idell
2001 The Beginning
In 2001, a local couple with a unique idea, perfected recipe, and a dream started TM Monkey Bread in Ocean City, NJ. Throughout the years they expanded the business, and had three locations throughout Ocean City in 2007.
2011 New Young Owner
In 2011, the business was sold to young Ocean City native, Laura Idell. Idell had been studying HR management and business management at Rowan University. Idell had dreamed of becoming a business owner later in life. Idell worked for the former owners throughout college, and completed her internship through Monkey Bread. As graduation approached, the former owner Mary Wright, had an offer for Idell that made her dreams of becoming a business owner come true. Since taking over ownership in 2011, Idell has grown her business into selling one of the best breakfast sandwich’s on the Ocean City, NJ boardwalk, fresh fruit smoothies, and a variety of flavors of Monkey Bread. In March of 2014, Idell expanded her business to a second location on Asbury Avenue in Ocean City, NJ. The Asbury Avenue location features indoor and outdoor seating, and will have an extended season & hours; that will allow the company to take part in the holiday traditions in the downtown-shopping district. Since 2001, Monkey Bread has been an iconic family tradition on the Ocean City, New Jersey’s boardwalk. All of Monkey Bread’s products are hand tossed and baked to perfection. The aroma of cinnamon and sugar is sure to lure customers to Monkey Bread’s storefront that lies beneath a bright orange awning on both Asbury Avenue and the boardwalk location of Monkey Bread OCNJ.